How effective is the combination of your main product and ancillary texts?
I think I have effectively combined the three components of my finished product as a whole. The magazine advert and digipak help provide an understanding of the music video and act as good advertisements for my main product. There are many similarities amongst both the ancillary texts which go on to compliment the main production. The diagram below illustrates many of the similarities between the magazine advert and the digipak. These are things such as the same font being used across all components of the advert and CD designs. There is also a similar layout using black borders and outlines to define images and allow text to be clear and readable. The same image is used on the magazine advert as the inside CD cover and the same photo used on the CD itself is on the CD back cover - this brings the two elements together and creates continuity between the designs. They also both have similar information such as record label logo and website, this is important advertising detail and ensures the viewer knows where/how to access the artist.
Many of the shared elements across these two products also apply to the music video. Not so much with text, because this is quite absent in the video, but very much so when it comes to the colour scheme being quite dark and atmospheric but with the contrast of neon paints, the subject being the same across all three components along with her posture, expression and make up, and the abstract style which remains obvious amongst all three products. However, there are also differences amongst the three elements, such as the amount of text on each product. The music video has no text whatsoever and this is because I do not feel it necessary to the video, it would only be a distraction and the viewer has enough information to process without text getting in the way. It is also the main product and therefore does not directly fulfil an advertising purpose, and it is text that is useful in promoting a product as well as successful images. The magazine advert has very little text in comparison to the digipak, and this is because it is a less informative product and instead something that needs to grab the attention of the viewer and communicate information to them as quickly as possible. Another difference between the three products is the content of the images. Whereas images on the magazine advert and digipak only contain the face & shoulders, the music video contains different shots of the dancer's full body. It also contains images of the dancer covered in body paint which does not feature on the ancillary products. I like the fact that this element is only present in the main product because it's a feature that isn't shown by the magazine advert or digipak and so is made more exciting to watch.
I think I have effectively combined the three components of my finished product as a whole. The magazine advert and digipak help provide an understanding of the music video and act as good advertisements for my main product. There are many similarities amongst both the ancillary texts which go on to compliment the main production. The diagram below illustrates many of the similarities between the magazine advert and the digipak. These are things such as the same font being used across all components of the advert and CD designs. There is also a similar layout using black borders and outlines to define images and allow text to be clear and readable. The same image is used on the magazine advert as the inside CD cover and the same photo used on the CD itself is on the CD back cover - this brings the two elements together and creates continuity between the designs. They also both have similar information such as record label logo and website, this is important advertising detail and ensures the viewer knows where/how to access the artist.
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