What have you learned from your audience feedback?
I discovered from my target audience research that I was aiming for my music video, magazine advert and digipak to appeal to a young adult audience who were keen social media users and interested in discovering new up and coming artists. I did this by creating a unique, artistic music video with complimentary advertising products that were bold, stylish and colourful. I am now going to conduct a second questionnaire asking what people thought of my finished products:
Music video feedback
1. What do you think is the biggest strength of this music video?
2. What do you think is the biggest weakness of this music video?
3. How is this music video similar to existing products?
4. How is this music video different to existing products?
5. Do you have any suggestions for possible improvements to the music video?
6. In terms of overall success and appeal, what would you rate this music video out of 10?
Magazine advert feedback
1. What do you think is the biggest strength of this magazine advert?
2. What do you think is the biggest weakness of this magazine advert?
3. How is this magazine advert similar to existing products?
4. How is this magazine advert different to existing products?
5. Do you have any suggestions for possible improvements to the magazine advert?
6. In terms of overall success and appeal, what would you rate this magazine advert out of 10?
Digipak feedback
1. What do you think is the biggest strength of this digipak?
2. What do you think is the biggest weakness of this digipak?
3. How is this digipak similar to existing products?
4. How is this digipak different to existing products?
5. Do you have any suggestions for possible improvements to the digipak?
6. In terms of overall success and appeal, what would you rate this digipak out of 10?
Looking at the results from my questionnaire I feel that the strongest points of my project are its simplicity, how the three products link well together, their professional style, interesting colours, editing, striking imagery and good photography. It has also helped me notice the weak points such as not enough variety of shots, a large amount of plain background on the magazine advert, a lot of dark images, lack of eye contact in some photos, no detail about release dates and the same setting throughout the whole video. Suggestions about what to change about my three products include more variety of shots, more action/movement at the beginning of the video, no black border on the magazine advert, even brighter colours, different fonts on the digipak/magazine advert and potentially the introduction of a male dancer. Here is some evidence of feedback I received off various social media:
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I discovered from my target audience research that I was aiming for my music video, magazine advert and digipak to appeal to a young adult audience who were keen social media users and interested in discovering new up and coming artists. I did this by creating a unique, artistic music video with complimentary advertising products that were bold, stylish and colourful. I am now going to conduct a second questionnaire asking what people thought of my finished products:
Music video feedback
1. What do you think is the biggest strength of this music video?
2. What do you think is the biggest weakness of this music video?
3. How is this music video similar to existing products?
4. How is this music video different to existing products?
5. Do you have any suggestions for possible improvements to the music video?
6. In terms of overall success and appeal, what would you rate this music video out of 10?
Magazine advert feedback
1. What do you think is the biggest strength of this magazine advert?
2. What do you think is the biggest weakness of this magazine advert?
3. How is this magazine advert similar to existing products?
4. How is this magazine advert different to existing products?
5. Do you have any suggestions for possible improvements to the magazine advert?
6. In terms of overall success and appeal, what would you rate this magazine advert out of 10?
Digipak feedback
1. What do you think is the biggest strength of this digipak?
2. What do you think is the biggest weakness of this digipak?
3. How is this digipak similar to existing products?
4. How is this digipak different to existing products?
5. Do you have any suggestions for possible improvements to the digipak?
6. In terms of overall success and appeal, what would you rate this digipak out of 10?
Looking at the results from my questionnaire I feel that the strongest points of my project are its simplicity, how the three products link well together, their professional style, interesting colours, editing, striking imagery and good photography. It has also helped me notice the weak points such as not enough variety of shots, a large amount of plain background on the magazine advert, a lot of dark images, lack of eye contact in some photos, no detail about release dates and the same setting throughout the whole video. Suggestions about what to change about my three products include more variety of shots, more action/movement at the beginning of the video, no black border on the magazine advert, even brighter colours, different fonts on the digipak/magazine advert and potentially the introduction of a male dancer. Here is some evidence of feedback I received off various social media:
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