This music video is also simple in its style. It is in black and white, putting more focus on the general concept which is the lyrics being narrated using sign language. This isn't something I have seen before in a mainstream pop video but I like the effect it has. It begins by fading in on a long shot of the main subject who appears to not be the artist of the song. Then a few medium close up shots appear of a guitar being played - you cannot see the face but it is suggested by the trademark guitar and the mystery that this is Ed Sheeran. Before the lyrics begin, a close up of the main character's hands emphasises their significance to the music video and its concept. There are cuts between these shots, a close up of the subject's face which engages the viewer and then the lyrics begin. A mixture of long and medium shots at different angles (side and face on) using the same background and similar lighting puts focus on what the hands are doing. As the pace of the song quickens, so does changes in the lighting and pace of editing - they both become in time to the beat of the song. The camera also starts to move more, quick pans and zooms are used which give the music video more energy and helps the song build. Quick shots of Ed Sheeran's silhouette keep the viewer engaged as they want to see the artist in full. At the half way point of the song, there is an introduction to objects that relate to the lyrics and dancers. Both these aspects add more meaning to the lyrics and fast focus pulls quicken the pace even more. The editing gets very fast for the last verse, but the main focus is still on the sign language. The final shot of the music video reveals Ed Sheeran in full to the viewer, so similar to the previous two videos, the ending satisfies the person watching. I like this music video a lot, and I especially love the concept of not necessarily using the artist of the song for their music video, instead focusing on the storytelling of the lyrics through different forms.
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