This music video has by far the most simple concept out of the four I have looked at, but its extreme simplicity makes a bold statement which I like. The only thing that changes throughout the whole music video is the lighting and facial expression of the artist, everything else including the camera angle, shot type and clothing/make-up stays the same. This is quite an unusual thing to see, along with the fact that it seems to have been shot in one take with very little editing. I feel this reflects Lorde's unique style by defying the normal conventions of modern pop videos. There is no lip syncing throughout the video with the exception of 'yeahs' as part of the background, this puts more focus on Lorde's facial expressions and is also very engaging for the viewer as its so unusual. I feel the lighting is an extremely important part of this music video, it is the only thing that changes much with the progression of the song and it gradually becomes more dramatic as the song develops. I think Lorde's hair and make-up help make the video more engaging as the lack of mascara and white eyeliner brightens the eyes and her pale face contrasts from the black background. Overall I have found this music video very inspiring, it is different to any mainstream music video I have seen before and I wish to use some aspects from it when creating my own.
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