Sunday, 6 October 2013

Digipak analysis 2 / 21 - Adele



This is the CD front cover, back cover and CD design of Adele's album '21'. The main colour scheme for the digipak seems to be black and white, giving the images and text a classic, timeless feel. The design is made more uplifting and unusual by the use of a contrasting lime green for some of the text on the front/back cover and the whole of the CD. This bright colour is memorable, eye catching and modernises the design. The chosen typeface is simplistic, with a thin and stylish design it compliments the overall feel of the digipak and it's colour scheme. Most text is in white, with the odd bit of information in green, such as the album title - because the typeface is thin this colour difference is subtle but still helps in distinguishing the album artist from the title of the album. All text across the front and back cover is capitalised making it easier to read and be digested by the viewer. Text on the front cover is minimal (only the album artist and title) which I think is important in ensuring you capture the viewer's attention from afar, and on the back and CD itself there is various small print regarding copyright and record label information. There are two images used on this digipak design, they are both black and white portraits of Adele containing her whole face. The image on the front cover makes no eye contact with the viewer and is quite reflective and thoughtful, whilst the photo on the back cover looks up at the viewer but with a similar content expression. Both the images are simple, conventional and capture Adele's style.

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