The next stage of my research involves looking into my target audience. I am going to investigate and try and find similar artists to David Stewart in music style and audience, but those that are hopefully more well known and so have a bigger following/fan base. I can then ask my established target audience a set of questions and find out more about what they want in a music video and the different ways they access this kind of media.
Similar artist: The Weeknd
The Weeknd is a Candadian R&B artist who released three nine-track mixtapes for free throughout 2011. He is of a similar style to David Stewart in the music he performs/writes and the way he presents it to his audience. The Weeknd first began anonymously uploading to YouTube in 2010 and now has over 400,000 subscribers and over 1 million Twitter followers. What is unique about The Weeknd as an artist and what makes him similar to David Stewart, is that before releasing any music into shops or on iTunes, he spent years releasing free albums whilst building up a fan base. If you look at the fact that The Weeknd built up his strong fan base before even releasing his first proper debut album in 2013, it is most likely he was able to do this through social media and the internet, suggesting his target audience is mostly young adults that are keen social media users and into a slightly alternative music scene.
Similar artist: Drake
Drake is a well known Canadian recording artist, rapper and songwriter. He has sold over 5 million albums worldwide, with 12 number-one singles, he has also won a Grammy Award. Drake's music is of a similar style to David Stewart, but he is an established artist worldwide and has a large following of fans. Compared to Stewart who has 8,000 Twitter followers, 5,000 Facebook likes and 2,000 YouTube subscribers, Drake has over 14 million followers, 32 million likes and 2 million subscribers. Assuming that David Stewart's music would appeal to fans of both these artists who have a much larger following, I should be able to produce a questionnaire aimed at those who listen to The Weeknd or Drake and find out information about my supposed target audience.
The questionnaire
1. How old are you?
2. Are you...?
Similar artist: The Weeknd
Similar artist: Drake
The questionnaire
1. How old are you?
17 and under
18-21
22-30
31-39
40 and over
Male
Female
3. Have you listened to music by Drake and did you like it?
Yes, and I didn't like it
Yes, and I liked it
No
4. Have you seen a music video by Drake?
Yes
No
5. If so, where did you most likely see this music video?
TV/music channel
YouTube
Facebook/Twitter
Elsewhere on the internet
Other
6. Do you think a music video contributes to the success of a song?
Yes
No
7. What is your favourite style of music video?
Narrative
Live performance
Artistic
8. How would you most likely find out about the release of a new song, album or music video from your favourite artist?
Twitter
Facebook
YouTube
Elsewhere on internet
Mailing list
TV
Radio
Other
9. How would you access a new single or album?
Purchase from iTunes/Amazon store
Buy the physical CD
Spotify
Download illegally
10. Have you heard any music from David Stewart?
Yes
No
11. What kind of advertising for his new single would make you most inclined to check it out?
Music video
TV advert
Magazine advert
Radio advert
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