Saturday, 5 October 2013

Magazine advert analysis 3 / Damien Rice


This is a magazine advert for Damien Rice's album '9'. The general colour scheme is quite pale and rustic, natural & calm colours like yellow and brown are used, reflecting the genre of music being chilled singer/songwriter. The background is not one block colour, and it looks slightly old and stained, this makes the feel of the advert more relaxed and further reflects the style of Damien Rice. The brown text stands out from the pale yellow but is not a complete contrast in comparison to the two previous magazine adverts, so it doesn't make as much of a statement. However, it is still bold enough to read and is complimented by the blue used for subsidiary text which also adds some brightness and colour to the page. The content of the text on this magazine advert is quite different to that of the two previous magazine adverts, there is a lot more text on the page making it less visual. Most of the page is taken up by 8 positive album reviews from various different sources, they are all no more than 6 or 7 words long to ensure the viewer can take in the content quickly. Words like 'extraordinary', 'addictive' and 'beautiful' add positive promotion for the album and increase its desirability. The font used is not a traditional typeface and instead is similar to that of a typewriter, further adding to the natural, rustic style. In terms of the layout of this magazine advert, the top 1/5 is taken up by the artist's name and album title, this headers the whole page and makes it clear to the reader what they are viewing. All the text on the page, including the smaller album reviews are centred, giving the page a less structured and more casual feel. There is not really a main image, and instead the only picture is quite small in the left corner, and this is the image that features on the album cover, so it is giving the reader a visual reference of what the CD looks like.

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